How to increase the profits of window and door companies?
Discover marketing and management that work, already tested on over 60 window and door companies throughout Italy.
Here's
how to increase profits and improve the management of your
window or door and window showroom
company thanks to the Window System by Guido Alberti , already the creator of postaqualifica.it, the reference in Italy for the installation of doors and windows.
How has the window market changed in 2020? What will happen in 2021?
2020 was a year of changes and difficulties, but also of growth and unique opportunities, especially in our sector.
The owners of window and door window and door showroom companies, in fact, found themselves having to close their showrooms due to restrictions and to do online what they did in person.
At the same time, in 2020 important opportunities opened up with incentives such as Superbonus 110%, Ecobonus, Discount on Invoice and others. For once, the opposite situation has arisen with the state that “wants to give money” and the window makers who “don't know how to get it”.
In both cases, companies and showrooms therefore found themselves faced with 2 types of "things to do":
- change the management of its activities;
- make marketing actions consistent with these changes.
Not everyone in the window and door sector has made targeted marketing and management actions, but those who have done so have been able to achieve important results in 2020, for example by increasing the turnover by two percentages while decreasing the number of construction sites and customers followed. compared to 2019.
This last figure is not just an example, but more precisely it is the result of a case study that I was able to verify of a client followed by Guido Alberti.
Marketing for window and door companies according to Guido Alberti of Sistema Finestra
The reason why I recommend Guido is simple: he is an insider, he starts from the numbers, he does not get lost in crap and aims straight at the results.
Today there is a multiplication of people who want to teach you how to do marketing (some seem to come almost out of nowhere), but in the case of Guido his story speaks for itself.
In 2012, when almost nothing existed in the window and door sector, he opened the blog postaqualificato.it applying for the first time a consultancy system to the choice of doors and windows.
He did not start the blog as a simple enthusiast, but as an insider because he has always worked in the family windows company, starting as a technician and managing it.
In the meantime, he has studied and applied marketing and management at postaqualifica.it and - only after having obtained important and replicable results - has applied what has worked to over 60 window and door window and door showroom companies through Sistema Finestra.
To date, what started as an insider's blog has become a company with 10 collaborators and new projects such as Marketing to the Millimeter (marketing, sales and customer service in a single solution) and Ecobonus in Fattura (the service of an engineering company for those who want to renovate their home).
And above all, it has led dozens of companies in our sector to improve profits and management, to become the area reference for windows and doors.
Do you want to increase the profits of your window company?
If you too have a window or door and window showroom company and want to make it profitable, especially in these uncertain and fast times, you can visit the website
www.sistemafinestra.it and ask for an initial free consultation.
Although you may still have doubts about marketing and management for window and door companies, there is nothing better than asking for clarification from an insider who has applied the marketing and management strategies of his system to his company and who knows companies perfectly. , showrooms, customers, products and all the pros and cons of the world of doors and windows.
I hope this article will be useful to you and that it will lead you to improve even more your professionalism in the world of doors and windows.
