Blog windows: the tool to sell more windows. What to write and how to do it? Start immediately to attract new customers by promoting your professionalism thanks to Windowo's guide.
For those who deal with windows, creating a blog can become the right tool to sell their windows . Many people believe that blogging is a way to make money, but that word is wrong.
In reality blogging is not the method, but it is the tool.
The goal of this guide is to give you the tools to create a profitable window and door blog. This is because the results must be your yardstick to evaluate how you are progressing. In fact,
a blog is a tool to generate traffic to your offer, and convert readers into customers . If you sell great windows or offer a very useful consultancy service for your clients, you will agree that the client will benefit from accepting your business proposal.
For example, in our blog where you are reading this article, the
Windowo Blog , all the people who deal with doors and windows and who read the articles (even those who will not become our customers) find interesting information. But at the same time with our contents we show that we are not naïve who groped in what we do because, in addition to likes and thanks, we also get great monetary results.
Your blog about windows: how to get new customers and sell windows
The blog of a window or door installer, first of all, must give value to those who read it (otherwise people would have no reason to read your articles). But all this is not enough. The blog must also indirectly communicate useful information to generate wealth. And to do this I have to “link” certain values to your company. Only by transmitting distinctive values compared to your competitors will you be able to differentiate yourself! Your blog will be the tool to
advertise yourself as an experienced fixture professional , thus promoting your services.
Here is what you will need to do:
Let's see together how to deal with these 6 phases.
How to sell more windows by writing a blog about windows?
As already mentioned,
the blog window frames becomes a means of finding new customers to whom you can sell your fixtures and sector consultancy . There are so many professionals who earn every day thanks to their technical skills, but have you ever wondered ...
- How many have a blog that showcases their skills in front of everyone?
- How many prove their professional skills to potential clients?
- How many create a relationship with the potential customer even before meeting him?
Finding new customers online is easier for a professional blogger than for a traditional professional who only relies on offline advertising and word of mouth from their customers.
A blog creates a relationship of trust and shows your skills to your future customers.
By becoming an expert figure, recognized in a certain niche (such as that of doors and windows), you will have a huge advantage over your competitors:
- More visibility: among the readers of your blog, there will be people who will contact you directly to request your services.
- More profit margin: If you position yourself well in your market, you will have the possibility to ask for a higher remuneration.
Selling windows is just an example, on your blog you can make money with any type of service.
What to write on the blog windows and what language to use?
Everything is communication. We advise you to put complex concepts into simple words , without boasting as if you were a professor with the utmost experience in the fixtures sector. Customers prefer those who explain things in an understandable and not too technical way. Communication is important and the blog helps you if you want to explain your way of working in a simple way.
Otherwise you will only attract insiders (your competitors) and not new customers.
The key concept is that
many know how to do things, few know how to explain the principles behind it (the theoretical part). You can learn to communicate in an understandable way to gain credit in the eyes of your potential customers.
You shouldn't just convey information about your work, but the whole vision of your personal brand. You need to communicate your vision behind the operation, not just try to take the job home.
Understanding customer problems and trying to give you a simple solution.
Which market niche should you aim for for your window and door blog?
In simplicity lies effectiveness . Clearly communicate what you do and build contacts for interested customers to reach you (business goal). Create the longest possible streak of content focused on your niche. In this way you can give more knowledge to the people who are informed and
at the same time target and inform your potential customers . For this reason, we recommend that you also insert some more elaborate content in the middle, for example mini-courses on how to consciously choose which fixtures are the most suitable for your home.
People looking on the web for information on windows will be encouraged to ask you for advice.
Try to solve problems by telling people how you can do it without using technicalities .
If you act in this way you can risk attracting yourself against the ire of other employees in the sector. By "other insiders" we mean those who do not want to write because they are better than others. A monstrous bullshit that we often hear. The world evolves and people change, even the most traditional ones. You can't fight technology because customers can simply go somewhere else where they can find better.
How to present your story and your values in the window frames blog?
We recommend that you build your own blog by
exposing yourself personally with your face . The goal must be to
develop a narrative of your path,
of your own why as a professional of the frame, craftsman or installer . You cannot please everyone but it is right to be loved by some and hated by others who enter into a relationship with you in the digital world. There are always those who are ready to speak badly but you have to know it and let it pass.
Being shy doesn't pay. As we have already said, don't think about people's judgment: your only feedback must be the monetary results. And for this reason, you don't have to be afraid to open up and tell others the story of your window company. Remember that your story doesn't have to be a boring list of events that have happened to you, but a story that can convey your values and the uniqueness of your brand.
Your story and your blog will have unique characteristics. And it is precisely these inimitable characteristics that attract your potential customers. Others will be able to copy your articles, they will be able to copy your videos… but they will never be able to copy your story, because it is your story that is inimitable.
Which domain name is correct to choose for your blog?
This is perhaps the simplest part in the process of creating a window and door blog. When you decide to start a blog, you need to choose a "brandable" domain name. What does it mean? That your domain name must be an integral part of your brand. You don't have to choose generic words, such as “fareunblog.com”, but unforgettable words.
We recommend two possibilities: you can use your name and surname (e.g. alessandroberti.com) or use the name of your business (e.g. bertinfissiblog.com).
The reason is simple: all the values transmitted by your brand and all the information communicated by the contents will be related to your name (or your pseudonym). You will become the expert who caters to a certain circle of people interested in the world of fixtures.
How to have a coherent digital strategy for your blog?
Here is what
your digital strategy for your blog on doors and windows should be: having a structured web presence where the customer can move from an information phase to a conversion phase where he asks to have your service.
Even if we have still built something concrete and that works, you must not leave for fear of making mistakes. Get it wrong quickly, quickly and without fear!
The important thing is to do. Try to understand your mistakes and take a cue from them. We are sure that your desire to emerge will guide you and that you will surely be able to make an important contribution that makes many other people happy.
For any clarification on how to create your blog, you can contact us, the Windowo staff is at your complete disposal.
